Suave Hair-Loss Accusation
A class action lawsuit has been filed on behalf of consumers who purchased “Suave Professionals Keratin Infusion 30 Day Smoothing Kit,” alleging it causes significant hair loss.
Plaintiffs allege they purchased the product because they truly believed the false representations that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Unbeknownst to Suave consumers, the Keratin treatment contains an ingredient or combination of ingredients (Tetrasodium EDTA and DMDM Hydantoin) that causes significant hair loss upon proper application.
The class action lawsuit is accusing Unilever, parent company of Suave, of false, deceptive, and misleading advertising and of issuing a tardy and incomplete “recall” of its hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.
Unilever is one of the world's leading suppliers of consumer goods year in and year out.