This area of law covers a variety of claims that concern deception and misrepresentation such as faulty merchandise, failure to fulfill contracts, or misleading advertisements. One of the clearest illustrations of what Consumer Fraud involves is Lemon Laws. Many people are familiar with Lemon Law where warrantied motor vehicles are concerned. These laws essentially say that after you have made a certain number of attempts to correct a problem within a prescribed amount of time, if the vehicle still cannot be repaired then the law protects the consumer, usually by forcing the seller to replace the vehicle. Attorneys who practice Consumer Fraud law might also be called upon to help resolve other disputes concerning defective merchandise, credit fraud, Ponzi and pyramid schemes, false advertising, identity theft, and failure to fulfill the terms of a contract.