Please Pass the Palcohol

Please Pass the PalcoholDo you sprinkle powdered sugar on your pancakes, or shake salt onto your steak, or shower granulated sugar on your cereal? Well, get ready to ditch those ho-hum grains for a little pizzazz! “Palcohol,” a powdered form of alcohol, was approved by the Alcohol and Tobacco Tax and Trade Bureau for sale in the United States. Then again, not so fast: there was some miscommunication about “fill levels” and labeling, so Lipsmark – Palcohol’s parent company – surrendered the labels for further review. Nevertheless, the product itself was approved and should be on the market after the fill level/labeling problem is resolved, as early as fall 2014.

The product will supposedly be offered in separate lightweight packets of 10 – 12% alcohol by volume “for the person on the go,” who can mix a packet of powder with 5 oz. of mixer/water to make a standard mixed drink, or use the product in cooking because “it gives food a kick.” (Told ya’.) Palcohol’s web site http://www.palcohol.com/home.html gives no details on distribution, pricing or the recipe (of course) and offers no free samples but does describe six product varieties: Vodka and Puerto Rican Rum, which can be either combined with a “mixer” or mixed with 5 oz. of water and flavored with a desired flavor powder; Cosmopolitan, Mojito, Powderita and Lemon Drop, which are mixed with 5 oz. of water for instant cocktails.

Now, some of you folks out there will read “powder” and immediately think “snort”: not that you plan to snort Palcohol (never you) but you just might know someone who’d try it. Our friends at Lipsmark are way ahead of those snortin’ fools: the company added volume to the powder so a person would need to snort more than ½ cup of the powder to get a 1-drink buzz. You’d need a nose like a Dustbuster to inhale the equivalent of a single drink, so don’t bother. You would expect all the additional restrictions on the product’s sale because it will be sold wherever liquor is sold and only to buyers of legal drinking age.

By Kathy Catanzarite


Source: Kathy Catanzarite – Handelonthelaw.com Staff Writer

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