In an interview with ABC News Apple CEO Tim Cook shared that the next iOS update will allow users to disable controversial software that throttles battery performance when new updates are released.
Late last year Apple admitted that they were using software updates to slow battery performance in an effort to prevent unexpected shutdowns. When this information was released, there was a massive public uproar. Many iPhone users had long-suspected that battery performance was purposefully decreased when iOS updates were installed.
In response to the outcry Apple will also temporarily reduce the price of replacement batteries for the iPhone. Batteries for iPhones 6 and later will be reduced to $29 starting in late January. The price will return to $79 in 2019.
Cook says that the batteries were purposefully slowed down in an attempt to extend the overall life of the battery and prevent unexpected shutdowns and service interruptions. Because of this, he still recommends that users allow the software to throttle battery performance when necessary. Regardless, users will now be in control of the feature.
“We’re going to give people the visibility of the health of their battery so it’s very, very transparent. This hasn’t been done before,” Cook said. “We will tell somebody ‘We’re slightly reducing your performance by some amount in order to not have an unexpected restart.’ And if you don’t want it, you can turn it off.”
Many analysts and iPhone users suspected that the battery throttling was done in an effort to force consumers to purchase a new iPhone.
“We deeply apologize for anybody that thinks we had some other kind of motivation,” Cook told ABC. “Our motivation is always the user.”
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